Everything we do is dedicated to elevating your brand, bringing it to life and making it unforgettable.

Brand strategy

Clarity drives expression

Brand strategy is where clarity begins. We uncover your essence, distill complexity into focus, and make deliberate choices about what defines you. Through research, positioning, and storytelling, we create guiding platforms that shape perception, inspire expression, and give your brand purpose and direction.

Examples

Research
Customer interviews
Positioning
Value proposition
Brand stories

Brand architecture & hierarchy
Brand platform development
Key messaging
Naming
Tone of voice

Visual identity

Essence takes shape 

Identity design transforms vision into presence. We translate who you are into logos, colours, motion, sound, and systems that evoke emotion and recognition. From bold ideas to enduring details, we build living identities that grow with you and create lasting resonance across every touchpoint.

Examples

Concept development

Visual identity
Motion design
Templates
Brand guidelines
Imagery & art direction

Creative direction
Naming
Wayfinding concepts
Packaging design

Print & publication design
Brand asset design

Digital design

Interaction becomes identity

Digital design are where brands thrive. We craft seamless, intuitive platforms that blend beauty with usability. From websites and apps to scalable design systems, we create interactive worlds where your identity feels alive, accessible, and connected across every screen and audience.

Examples

Website design
User experience (UX)
User interface (UI)

Prototyping
Wireframing

User journeys
Information
architecture
Digital design systems
Assets production
User engagement and testing

Type design

Voice becomes visible

Type design is voice made visible. We create custom typefaces and wordmarks that give rhythm and character to your language. From expressive display fonts to engineered systems, our letterforms bring clarity and individuality, ensuring every word your brand speaks feels unmistakably yours.

In close collaboration with clients and agencies, our type design unit, Overtype, has crafted bespoke brand typefaces for national and global clients since 2012. Explore our type work.

Examples

Bespoke Typefaces
Bespoke Wordmarks
Variable Fonts
Language Extension

Font Engineering
Icon Typefaces
Type Consultancy

Brand activation

Ideas come alive

Brand activation is identity in motion. We design marketing materials, environments, and experiences that ignite connection and immerse audiences. From launches to ongoing engagement, we transform strategy into vivid, tangible moments that deepen relationships and make your brand truly unforgettable.

Examples

Content creation
Print
Animation

Video & photography
Implementation plans
Launch & rollout

Our Process. From first insight to final delivery, our process brings structure to creativity — ensuring clarity, confidence, and cohesion at every stage.

01

Understand

We start by listening and observing. Together we uncover the context, users, and ambitions that shape the project — creating a shared foundation for every decision that follows.

02

Define & Explore

We turn insight into direction. Through sketches, strategy and conversation we explore possibilities and define what the brand should express — before we start shaping the final design.

03

Craft

We bring ideas to life with care and precision. Every element is designed, refined and built to last — from the smallest detail to the full identity system.

04

Embed

We make sure the design lives on. Through guidance, tools and hands-on collaboration we help your team apply it consistently and keep the brand alive over time.

References

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We work with everything from small startups to large corporate businesses. Visit the archive to get the full picture.

Contact

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We’re always on the look out for ambitious clients, partners, thinkers and creatives.

Get in touch and tell us about your project.

Office
Havnegade 4
8000 Aarhus C
Denmark

hello@overtone.dk

Overtone®

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