Everything we do is dedicated to elevating your brand, bringing it to life and making it unforgettable.

Brand strategy

Clarity drives expression

Brand strategy is where clarity begins. We uncover your essence, distill complexity into focus, and make deliberate choices about what defines you. Through research, positioning, and storytelling, we create guiding platforms that shape perception, inspire expression, and give your brand purpose and direction.

Examples

  • Research
  • Customer interviews
  • Positioning
  • Value proposition
  • Brand stories
  • Brand architecture and hierarchy
  • Brand platform development
  • Key messaging
  • Naming
  • Tone of voice

Visual identity

Essence takes shape

Identity design transforms vision into presence. We translate who you are into logos, colours, motion, sound, and systems that evoke emotion and recognition. From bold ideas to enduring details, we build living identities that grow with you and create lasting resonance across every touchpoint.

Examples

  • Concept development

  • Visual identity
  • Motion design
  • Templates
  • Brand guidelines
  • Imagery & art direction
  • Creative direction
  • Naming
  • Wayfinding concepts
  • Packaging design

  • Print & publication design
  • Brand asset design

Digital design

Interaction becomes identity

Digital design are where brands thrive. We craft seamless, intuitive platforms that blend beauty with usability. From websites and apps to scalable design systems, we create interactive worlds where your identity feels alive, accessible, and connected across every screen and audience.

Examples

  • Website design

  • User experience (UX)

  • User interface (UI)


  • Prototyping

  • Wireframing

  • User journeys
Information

  • architecture

  • Digital design systems

  • Assets production

  • User engagement and testing

Type design

Voice becomes visible

Type design is voice made visible. We create custom typefaces and wordmarks that give rhythm and character to your language. From expressive display fonts to engineered systems, our letterforms bring clarity and individuality, ensuring every word your brand speaks feels unmistakably yours.

In close collaboration with clients and agencies, our type design unit, Overtype, has crafted bespoke brand typefaces for national and global clients since 2012. Explore our type work.

Examples

  • Bespoke Typefaces
  • Bespoke Wordmarks
  • Variable Fonts
  • Language Extension
  • Font Engineering
  • Icon Typefaces
  • Type Consultancy

Brand activation

Ideas come alive

Brand activation is identity in motion. We design marketing materials, environments, and experiences that ignite connection and immerse audiences. From launches to ongoing engagement, we transform strategy into vivid, tangible moments that deepen relationships and make your brand truly unforgettable.

Examples

  • Content creation
  • Print
  • Animation
  • Video & photography
  • Implementation plans
  • Launch & rollout

References

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We work with everything from small startups to large corporate businesses. Visit the archive to get the full picture.

Contact

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We’re always on the look out for ambitious clients, partners, thinkers and creatives.

Get in touch and tell us about your project.

Office
Havnegade 4
8000 Aarhus C
Denmark

hello@overtone.dk

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