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ARoS
Turning a ten-year vision into everyday decisions
Turning a ten-year vision into everyday decisions
Turning a ten-year vision into everyday decisions
Turning a ten-year vision into everyday decisions
ARoS had set an ambitious ten-year vision. We turned it into a clear position — an international art museum rooted in Aarhus — and a brand identity that guides choices across the organisation.












1:1 Landskab
From dated expression to distinct presence
From dated expression to distinct presence
From dated expression to distinct presence
From dated expression to distinct presence
We helped 1:1 Landskab rethink how its identity could reflect the practice it had become — creating an expression that feels relevant to the landscape architecture field while remaining distinctly its own.











Den Gamle By
History in the present
History in the present
History in the present
History in the present
Renewing the visual identity of Den Gamle By was not about starting over. Rooted in the museum's history and visual traditions, we created a contemporary identity that connects past and present while building on what already made the museum recognisable.

SCALGO
Complexity made intuitive
Complexity made intuitive
Complexity made intuitive
Complexity made intuitive
As Scalgo grew from startup to international software company, we helped make the product itself a central part of the brand — turning complex technology into an intuitive experience, then carrying the same clarity across identity and website. Case coming soon.

















Copenhagen Eye Institute
A new vision for eye care
A new vision for eye care
A new vision for eye care
A new vision for eye care
Copenhagen Eye Institute treats patients with the highest level of professional expertise and innovative insight. Committed to staying ahead of the curve, the experienced team of ophthalmologists and specialists consistently explores and implements the latest technologies, treatment methods, and processes — all to help shape the future of eye care.
















Christiansborg Palace
Rooted in the past, designed for the present
Rooted in the past, designed for the present
Rooted in the past, designed for the present
Rooted in the past, designed for the present
Christiansborg Palace holds more than 800 years of Danish history, but it is anything but a place of the past. We created a brand strategy and visual identity that bring its dual role to life — as both a historic landmark and an active palace where history continues to happen.





















Zero Entropy
Making an emerging technology tangible
Making an emerging technology tangible
Making an emerging technology tangible
Making an emerging technology tangible
Zero Entropy is developing a new technology for recovering energy otherwise lost inside heating and cooling systems. With the product still at prototype stage, we created a visual identity and digital presence that make a complex and largely invisible technology tangible — and give the company a credible presence before going to market.














Kunsthal Spritten
A presence before the doors open
A presence before the doors open
A presence before the doors open
A presence before the doors open
Kunsthal Spritten is taking shape inside Aalborg’s former distillery. We created a visual identity and digital platform that establishes the institution before the doors open — while leaving room for it to evolve.









DR (The Danish Broadcasting Corparation)
One identity. Many voices.
One identity. Many voices.
One identity. Many voices.
One identity. Many voices.
How do you create a consistent identity across a public broadcaster with many different voices? We made typography a defining brand asset for DR, developing a versatile type family that brings coherence, character and flexibility to the entire organisation.
















Morsø Kommune
The taste of The Limfjord
The taste of The Limfjord
The taste of The Limfjord
The taste of The Limfjord
Mors had the shellfish, the expertise and a growing number of experiences around them. What was missing was a shared identity. We brought the pieces together in one brand — creating a stronger position for Mors and the western Limfjord as a destination for shellfish, gastronomy and nature.









Musikhuset Aarhus
Making space for every kind of experience
Making space for every kind of experience
Making space for every kind of experience
Making space for every kind of experience
Musikhuset Aarhus brings everything from emerging artists to international stars, opera, comedy and classical music under one roof. We created a flexible identity and digital experience that gives every event its own space while making Musikhuset recognisable across them all.
Overtone®
We design identities, websites & type.
Personal. Precise. Intentional.
Copyright 2026 Overtone®
VAT No. 31495431
Aarhus, Denmark
08:20:50 CEST
Overtone®
We design identities, websites & type.
Personal. Precise. Intentional.
Copyright 2026 Overtone®
VAT No. 31495431
Aarhus, Denmark
08:20:50 CEST
Overtone®
We design identities, websites & type.
Personal. Precise. Intentional.
Copyright 2026 Overtone®
VAT No. 31495431
Aarhus, Denmark
08:20:50 CEST
Overtone®
We design identities, websites & type.
Personal. Precise. Intentional.
Copyright 2026 Overtone®
VAT No. 31495431
Aarhus, Denmark
08:20:50 CEST
Overtone®
We design identities, websites & type.
Personal. Precise. Intentional.
Copyright 2026 Overtone®
VAT No. 31495431
Aarhus, Denmark
08:20:50 CEST
We design identities, websites & type.
Personal. Precise. Intentional.