Get in touch
What we do
Strategy
Research & insight
Brand positioning
Brand story & messaging
Naming
Identity
Visual Identity
Tone of voice
Signage & Wayfinding
Brand systems & guidelines
Digital
Website design & development
User experience & interface design
Motion & interaction design
Digital design systems
Type
Custom brand typefaces
Custom UI fonts
Language extensions
Font engineering
Selected Clients
Arla Foods Ingredients
ARoS
Bigadan
CallMe
Christiansborg Slot
Copenhagen Eye Institute
Danish Export Association
Den Jyske Håndværkerskole
DR
Ensemble MidtVest
Galderma
Georg Jensen Damask
Grimfest
Jyske Bank
Kræftens Bekæmpelse
Kunsthal Spritten
LEGO Foundation
Letbanen
Morsø Kommune
Musikhuset Aarhus
Musikkens Hus Aalborg
Nabohjælp
Naturkraft
Norlys
Pento
Restaurant Fauna
Salling Group – Bilka
Scalgo
Taxifix
WIDE Hotel
Zero Entropy
Østjyllands Brandvæsen
Recognition
Our work has been awarded and recognised by Creative Circle, the International Design Awards, German Design Award, Red Dot Design Award, Awwwards and FWA, with features in international design publications and platforms including Slanted, The Brand Identity, LogoArchive and novum.
Approach
Personal
Every collaboration starts with getting to know you. We take the time to understand the context, culture and character behind every project — and what drives it forward. We listen closely, ask the right questions and work in close dialogue. Because the strongest design doesn’t only communicate. It connects with people and feels true to the organisation it represents.
Precise
We reduce, refine and sharpen until only what matters remains. We consider everything from the bigger picture to the smallest detail, creating solutions that are clear, consistent and with a strong sense of direction. Nothing is arbitrary and nothing is overlooked. Because precision brings clarity. And clarity builds trust.
Intentional
Intent is what separates design from decoration. We ground our work in strategy and make deliberate choices based on what your brand needs — not simply what is trending. The result is design with substance and relevance, made to evolve and remain meaningful over time.
Team
Nicolaj Bak
Design director
+45 26 84 91 17
Sofie Ehlers
Senior designer
+45 27 28 98 08
Henrik Hegelund
Senior designer
+45 28 89 58 62
Marie Due
Project & client lead
+45 26 84 91 17