A year after we pitched the new brand position and identity for ARoS as an international art museum rooted in Aarhus, the museum has been featured in The New York Times as 1 of 9 European exhibitions worth traveling for in 2025. *Read more*https://www.nytimes.com/2025/01/02/arts/design/exhibitions-europe-2025.html?unlocked_article_code=1.nE4.6Ozg.PKOcqVoVVp__&smid=url-share