Created in collaboration with Norlys Agency and Hjaltelin Stahl
A full range type family
The Norlys type family includes weight and styles to cover all typographic needs across all brand platforms.
Norlys Headline (2 weights) is designed to carry the Norlys brand values and to strengthen brand recognition.
Norlys Text (3 weights + italics)is the steady workhorse where readability, legibility and space economy is essential for succesfull implementation.
The lowercase “g” plays a significant role in the custom typeface. The drop shaped ear is floating effortless above the main shape, sharing the unique detail with other members of the family, such as “r, s and a”.
The characteristic tail of the “g” pay homage to the legacy of the “Danish g” and will become very recognisable. The open form has two main advantages: visually it makes the Norlys brand stand out; and practically it minimise vertical space consumption, adding a certain flexibility to the overall use.