Overtone × Nabohjælp. Rebranding and new digital platform for almost 300.000 Danish users of The Danish Crime Prevention Council and Trygfonden's Neighbourhood watch service.
Client → DKR/Trygfonden
Task → Brand design / Digital concept and design
In happy cooporation with → Syndicate
New logo
New and old
By reshaping the logo, changing the logotype and adding illustrations, a cheerful colour palette and a chubby typeface, we're transforming the brand from a govermental security service to a social platform and giving Nabohjælp back to the community.
Nabo Red
C0 M95 Y70 K0
R238 G31 B59
#ED1A3A
Nabo Sand
C4 M5 Y14 K0
R243 G235 B281
#F3EBDA
Nabo Green
C73 M0 Y67 K0
R51 G184 B129
#33B881
Nabo Blue
C100 M87 Y4 K0
R26 G64 B153
#1A4099
Nabo Yellow
C2 M7 Y52 K0
R251 G229 B145
#FBE591
Nabo, – your friendly and bespoke neighbourhood typeface. Try it out!
Hej nabo, skal vi dele en kano?
The digital platform was transformed from a fear driven neighbourhood protection concept to a social platform that helps you feel safe – where you live – with the people that surrounds you.
