Overtone × Nabohjælp. Rebranding and new digital platform for almost 300.000 Danish users of The Danish Crime Prevention Council and Trygfonden's Neighbourhood watch service.    

Client → DKR/Trygfonden
Task → Brand design / Digital concept and design
In happy cooporation with → Syndicate

ovetone-nabohjaelp-logo

New logo

 

 

New and old

By reshaping the logo, changing the logotype and adding illustrations, a cheerful colour palette and a chubby typeface, we're transforming the brand from a govermental security service to a social platform and giving Nabohjælp back to the community.

overtone-nabohjaelp-illustration3

Nabo Red
C0 M95 Y70 K0
R238 G31 B59
#ED1A3A

Nabo Sand
C4 M5 Y14 K0
R243 G235 B281
#F3EBDA

Nabo Green
C73 M0 Y67 K0
R51 G184 B129
#33B881

Nabo Blue
C100 M87 Y4 K0
R26 G64 B153
#1A4099

Nabo Yellow
C2 M7 Y52 K0
R251 G229 B145
#FBE591

overtone-nabohjaelp-skilt2
overtone-nabohjaelp-totenbag
overtone-nabohjaelp-brochure
overtone-nabohjaelp-typo

Nabo, – your friendly and bespoke neighbourhood typeface. Try it out!

Hej nabo, skal vi dele en kano?

The digital platform was transformed from a fear driven neighbourhood protection concept to a social platform that helps you feel safe – where you live – with the people that surrounds you.

overtone-nabohjaelp-phone
overtone-nabohjaelp-UI
overtone-nabohjaelp-screens
overtone-nabohjaelp-ux