Kræftens Bekæmpelse
A new visual voice in the fight against cancer
Services → Type design
Co-creation → AM Copenhagen
When dealing with a sensitive subject such as cancer, it’s crucial to communicate on multiple levels – to all of us who have lost people we love, to the politicians who have the power to change, and to science in which we trust to solve the riddle. The new type family Fighter is the organisation’s new visual voice and, together with the updated brand design, it talks to you in a tone of empathy, trust and scientific authority.
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