Elbek & Vejrup
A future-facing and user-friendly website
Client
Elbek & Vejrup
Deliverables
Digital design
With the ambition to deliver functional and user-friendly ERP solutions, Elbek & Vejrup's strategic focus was to strengthen their most powerful and lead generating communication tool and create an image reflecting their identity and profile anno 2022.
To accommodate these challenges Elbek & Vejrup’s website was transformed into a user-friendly experience that manages their information-heavy univers of knowledge in a clear and dynamic way.
Knowledge bank
Consulting on business optimization and digitization based on the knowledge from specific industries and best practice, Elbek & Vejrup have an extensive amount of information to share with their clients.
By collecting information about products and sectors in one place and enabling search options, a large number of information-heavy pages turned into a dynamic knowledge bank.
"Digital transformation is a strategic focus point with high priority in marketing and our website is our most important lead generation channel. Therefore, it is crucial that the website supports modern buying behavior and provides a good user experience that optimizes conversion and supports online lead generation."
Helle Godt Thygesen
Head of Marketing, Elbek & Vejrup A/S
Updated visual identity
Inspired by the architecture of Elbek & Vejrup’s headquarter the visual identity was updated with new colours, a grid system and images from their own environment to ensure an authentic touch and support the strategic focus on employer branding.
"With the new design we now have a website that does not only supports online lead generation, but also ensures our brand identity as a modern, professional, trustworthy and attractive IT-company for both potential customers as for future colleagues."
Helle Godt Thygesen
Head of Marketing, Elbek & Vejrup A/S
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