KLM Royal Dutch Airlines

A distinctive brand typeface connects all visual brand communication globally

Brand typeface


To create a strong visual brand element that adhered to the existing design manual. An element that will connect all signage and communication of KLM Airlines.


We created the typeface “Noa KLM” for KLM Royal Dutch Airlines’ typographic communication.


Today, the typeface is used on the sides of planes, in member lounges, even on air sickness bags. The typeface stands out in all airports and helps lead customers to their gate, lounge or KLM service counter.

The impressive typeface family by Overtone type designer Nina Lee Storm consists of 12 weights with Western Europe, Greek and Cyrillic character sets.