Ensemble MidtVestBrand identity
Ensemble MidtVest has played Carnegie Hall. They’ve given master classes in Rio. They’ve played Argentinian tango at Copenhagen’s Tivoli, and held premiere evenings in London. This multi-genre ensemble, widely respected for their high-level performances, came to us for help creating a new visual identity.
The challenge was to shake up perceptions of classical music performances as being overtly historic and focused on conservative conventions; to create modern communication that was more inclusive than exclusive and that represented Ensemble MidtVest’s core ideas and vision.
We created a visual counterpoint to the common classical music communication and aesthetic; one that expresses the DNA of the ensemble and their art in a context that breaks with preconceived notions.
The Logotype and brand typeface embraces, as the ensemble itself, both the historic and the contemporary aspects and traditions of music.