Børnemusik uden grænser

(Childrens music without borders)

For children in Danish asylum centers, music can lighten the heart and design can help bring a little smile


The challenge was to design a brand identity for the NGO. Because of its many stakeholders: Children, leaders of asylum centres, musicians, private distributors, press and politicians, the identity design needed to convey the right message and appeal to very different target groups.


Using Billie Holiday’s “What a Little Moonlight Can Do” and Nat King Cole’s “Smile” as  inspiration sources, we created a playful, and powerful, brand identity. As part of the design, m We also brought the mascot “Trompetdyret” (The Trumpet Animal) to life in co-operation with the well-known Danish illustrator Carl Quist-Møller as a part of the design solution.