Creative craftsmen in heart and mind Deeply passionate about the visual brand

Overtone is a brand & design consultancy based in Aarhus, Denmark. We reveal the unique core of your brand and help your business shine and grow.

We create appealing brands based on strong ideas and strategic thinking. Brands that articulate what you can expect from them.

We think, we play, we create.

The agency was founded by Nicolaj Bak in 2001 and has been building brand identities for companies, institutions, organisations and products of all sizes and from multiple industries ever since.

Our services

Brand identity / Type design / Digital design

We design a lot: logos, identities, typefaces, publications, posters, flyers, books, interiors, exhibitions, websites and mobile apps.

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Our clients

Over the years we’ve worked with a wide range of clients from multiple industries.

See client list… / See our cases…


We are experts, and, therefore, we need other experts. We work closely with brand analysts, copywriters, product designers, photographers, user experience designers, digital designers, web and mobile developers, wayfinding experts, signage producers, printers and others to make sure that all aspects of a project are covered in the best possible way.

[Overtones are essential in giving instruments* their unique sound and timbre, and reveals the unique difference between the various instruments*.]


We are jazz, pop, rock and classical. We sing in colours and and talk in type. Our  Scandinavian heritage is our beat and the music of the world our melody. We are specialized, nerdy craftsmen who pride ourselves most on creating value for our clients.

Questions or requests?

Please contact Creative director
Nicolaj Bak / +45 26 84 91 17